Team
Suparnaa Chadda
Founder Simply Suparnaa © Media network,
A UN Women Awardee.
My keen spiritual bent drew me towards learning Shaktism from my Guru, Shree Umeshwar Shrivastav. ‘Shakti’ (literally means energy in Hindi), is the medium to experience all that we do. And since energy creates, Shaktism believes in divinity to be a feminine energy.
I have also formally studied one of the oldest treatises the Sankhya Shastra, also under my Guru’s tutelage. The Sankhya, revealed by the sage Kapila Muni, is one of the 6 main philosophies that form the ancient wisdom of our land. This has helped me get a deeper insight into my day-to-day experiences to understand the ‘cause’ behind the ‘effect’.
And all that I do today is guided by the path as shown by HER.
After spending 2 decades in the media and marketing fraternity in various capacities – I realized how GOOD content of gender-sensitive campaigns and sustainable initiatives need to be showcased to a larger audience to inspire the community. This formed the ethos of the Simply Suparnaa © Media network. With Gender sensitivity & sustainability at the core, effecting a behavioral change in mindsets has become our vision and mission. As of now, we have 2 main ventures under the network.
The first is SABERA (sabera.co), which acknowledges and amplifies GOOD in alignment with SDG and ESG best practices, through an annual award & summit, as well as blogs and social content.
The other is Woman Endangered (womanendangered.org), a Nonprofit trust that regularly conducts menstrual hygiene sessions, talking about Periods, sharing fact-based information, and introducing sustainable menstrual hygiene solutions both in marginalized sections as well as urban institutions. WE have also been conducting sessions in tier 2 towns on combating violence against women on behalf of JOSH TALKS with engineering students across the country. Besides this, the trust amplifies gender diversity and inclusion through social content & blogs.
The Simply Suparnaa © Media network is a UN Women WEP Awardee.
Aside from the activities of the network I also volunteer with Shri Shakti Consciousness Foundation (sscf.in) working with marginalized communities adopted by the foundation.
Further, I had the opportunity to publish an anthology of stories from my ancestral journal Biswin Sadi (the 20th century in Urdu) and Nayi Sadi (New Century in Hindi), documenting stories of the traumatic pre and post-partition era of the Indian sub-continent, with Harper Collins. It is called Nayi Sadi ki Kahaniyan (stories from the new century). We donated the iconic journals to the National Archives of India, where it is being preserved and digitized for posterity.
I believe leadership and spirituality are interconnected and have the ability to bring about a larger change in the societies and communities we inhabit.